Scrum Maturity Framework

At Yoter Up, we base our understanding of motivation on David McClelland’s Theory of Needs, which identifies three core motivational drivers: the need for achievement, the need for affiliation, and the need for power. Understanding these key motivators helps us foster stronger teams and more productive work environments. Let’s explore these motivational needs and how Yoter Up approaches managing them effectively.

Motivation: The Need for Achievement
Individuals driven by achievement are constantly pushing boundaries, striving to improve themselves and others by becoming faster, smarter, and more efficient. At Yoter Up, we recognize this relentless pursuit of excellence and provide strategies to nurture these achievers, maximizing their potential while minimizing stress.
Key Motivators for Achievement-Driven Individuals:
1. Self-Improvement Focus:
- They consistently seek personal growth;
- Regularly compare their past and present accomplishments;
- Prioritize winning over mere participation.
2. Competitive Edge:
- Measure their performance against peers;
- Show keen interest in others’ progress;
- Dislike being underestimated or ridiculed.
3. Preference for Challenging Work:
- Tasks should be demanding but achievable;
- Can tolerate routine if it contributes to meaningful goals;
- Prefer methodical, stepwise completion of objectives.
4. Long-Term Career Stability:
- Aim to excel as specialists rather than generalists.
Yoter Up’s Approach to Supporting Achievement Motivation:
- Develop transparent career growth pathways;
- Clarify advancement opportunities within projects and programs;
- Facilitate access to industry conferences and advanced training;
- Establish clear, measurable goals and relevant KPIs;
- Maintain transparent evaluation and reward systems;
- Communicate openly about individual and team achievements;
- Explain the impact and relevance of assigned tasks;
- Ensure alignment between tasks and individual skills;
- Offer chances to deepen domain expertise;
- Guarantee project stability to support long-term career planning.
Motivation: The Need for Affiliation
Within Yoter Up’s teams, individuals with a strong need for affiliation often face tough choices between results and relationships. Unlike achievement-driven colleagues, these individuals prioritize maintaining positive connections and value collaboration and camaraderie.
Characteristics of Affiliation-Motivated People:
1. Social Engagement:
- Eager to meet new people and build networks;
- Easily initiate conversations with strangers;
- Exhibit openness and friendliness.
2. Maintaining Relationships:
- Enjoy staying in contact through calls and messages;
- Appreciate caring interactions and reciprocity;
- Prefer working alongside friends rather than only experts;
- Have diverse social circles across teams and companies.
3. Team and Social Activities:
- Bring enthusiasm and encouragement to groups;
- Loyal to varied viewpoints;
- Value teamwork and shared successes;
- Comfortable performing routine tasks when part of a team effort;
- Naturally embody collaborative management styles like Management 3.0.
How Yoter Up Facilitates Affiliation Needs:
- Enable networking opportunities across teams and clients;
- Involve in project kick-offs and onboarding sessions;
- Encourage mentoring and coaching roles;
- Promote frequent, varied communication (meetings, calls, messages);
- Demonstrate empathy and genuine interest in their wellbeing;
- Assign collaborative tasks requiring interpersonal skills;
- Avoid exposing them to hostile or overly competitive environments;
- Handle feedback sensitively, especially in public settings;
- Support idea-sharing and team participation;
- Recognize contributions openly and frequently;
- Engage them in corporate social responsibility and volunteering initiatives.
Interesting insight: Parents with strong affiliation drives often raise children motivated by achievement.
Motivation: The Need for Power
Some individuals thrive on influence, control, and leadership — core drivers within Yoter Up’s teams who are motivated by power. These team members excel in roles that allow them to lead, delegate, and command respect.
What Motivates Power-Driven Professionals:
1. Control and Oversight:
- Desire authority to oversee and delegate tasks;
- Prefer multitasking and maintaining situational awareness;
- Need to monitor their own and others’ activities closely.
2. Influence and Recognition:
- Seek feedback on their ideas and actions;
- Care deeply about others’ perceptions;
- Enjoy affecting others’ emotions and navigating power dynamics.
3. Leadership and Status:
- Take pride in guiding teams;
- Appreciate public praise and recognition;
- Pursue social status and symbolic achievements;
- Participate actively in volunteering and community leadership.
Yoter Up’s Strategy for Power Motivation:
- Provide leadership and team management roles;
- Define career paths emphasizing increased managerial responsibilities;
- Grant autonomy in decision-making;
- Delegate multiple complex tasks simultaneously;
- Consult them before assigning tasks to their subordinates;
- Encourage influence by welcoming their input and reactions;
- Channel competitive instincts into constructive projects;
- Invest in developing soft and hard management skills within leadership;
- Acknowledge their contributions and avoid neglecting their ideas;
- Assign public speaking and presentation opportunities;
- Celebrate achievements publicly;
- Facilitate community-building initiatives;
- Support mentoring and employee training roles;
- Ensure their role aligns with appropriate status symbols;
- Invite participation in exclusive corporate clubs and events.
Yoter Up is dedicated to understanding the diverse motivational drivers of each team member and leveraging these insights to build empowered, motivated, and high-performing teams within the IT development industry. By addressing needs for achievement, affiliation, and power, Yoter Up creates a balanced and engaging workplace culture that drives innovation and success.